Commercial Diagnostics & Turnaround
Assessment of the commercial organization and a results-driven recovery plan.
25 years of B2B commercial leadership across Europe, Asia and Africa, twelve of them with operational responsibility in Angola. Commercial diagnostics, sales architecture, and market entry into Lusophone Africa.


Assad Kondakji is the founder of AK Growth Partners, bringing over 25 years of international B2B commercial leadership across telecoms, media, and technology in Africa, Europe, and the Middle East. His career spans senior roles at MultiChoice, Africell, Paratus, Deutsche Telekom, Saudi Telecom, and France Telecom, giving him first-hand experience building and scaling commercial organizations across highly diverse markets.
Based in Luanda since 2013, Assad has spent twelve years driving operational growth in Angola, leading teams of up to 500 people and delivering measurable results: from double-digit market share gains to significant cost efficiencies. He holds a German passport and Angolan residency, and works fluently across German, English, French, and Portuguese.
AK Growth Partners was founded on a simple belief: that sustainable growth comes from disciplined commercial diagnostics, the right sales architecture, and a genuine understanding of local market dynamics.
Services
Assessment of the commercial organization and a results-driven recovery plan.
Design of processes, CRM, and team structures to scale B2B sales.
Strategy and execution for entering and expanding into Lusophone African markets.
Coaching and training for commercial teams to drive sustainable performance.